Align your promise with reality.
● Explore Services.
The Baseline (Remote)
Strategic Audit: For brands feeling "generic" or disconnected. A forensic review of your digital presence, copy, and booking journey to ensure your story isn't getting lost in translation.
R45,000 (Fixed)
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I review your digital footprint through the eyes of a sceptical, high-value guest. I analyse your copy, booking flow, and competitors to identify exactly where your brand promise is being diluted by generic language or friction. You get a roadmap to fix the disconnects before a guest even arrives.
The Reality Check
On-Site Audit: The flagship service for Lodges and Reserves. I enter as a guest to analyze the sensory experience, staff culture, and operational truth of your brand.
R85,000 + Travel
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I visit your property to audit the "invisible" layer of your business. I measure your staff’s intuitive behaviour and the sensory details against your stated strategy. This is not a checklist inspection; it is a strategic realignment to ensure your physical experience matches the marketing hype.
The Guardian
Strategic Retainer: Long-term stewardship for brands in transition. I act as an objective sounding board for owners navigating generational change or expansion.
R35,000 / month
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Legacy brands drift when they lose focus. I serve as your monthly objective sounding board to ensure new builds, menu changes, or staff training remain strictly on-brand. I provide the honest, external perspective that internal teams are often too afraid to voice.
Limited to 5 clients per year.
The 'Ghost Guest'
Incognito Stay: A 2-night incognito visit and report. I experience your product exactly as a paying guest does, revealing the friction points you can’t see from the office.
Inquire
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I experience your product without the red carpet. I book, stay, and dine as a regular paying guest to uncover the friction points that management never sees. Pricing depends on the location and complexity of the guest journey you need tested.
Often referred to as a mystery shopper, but purely strategic and forensic.
The New Currency“Honesty is the new consumer sensibility. If you claim to be an eco-tourism brand, you must be one in every interaction. When the experience feels staged or scripted, the guest disconnects. Being 'real' is now the only competitive advantage that matters.”
– B Joseph Pine II
FAQs-
Owners and GMs of eco-tourism hospitality brands, private reserves, and boutique portfolios who feel their brand is getting diluted, "generic," or losing market share to competitors.
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Radical candor. I am not here to sell you ads; I am here to be the mirror. Whether remote or on-site, I look for the friction between what you promise and what you deliver.
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Absolutely not. For the Reality Check, I need to see the "raw" product. I need to see the way a paying guest sees it on a Tuesday in November, not a staged photoshoot.
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Strategy and imagery are two sides of the same coin. I operate in a strategic alliance with Honest Work (Maike McNeill) because we share a belief that branding should not be about the illusion of perfection.
The Logic: I audit your operational reality to ensure your guest experience actually delivers on the promise you are selling. I ensure the "truth" is there.
The Lens: Maike steps in to capture that reality. She rejects the "gloss of a shiny world" in favour of meaningful storytelling, using her camera to generate genuine connection rather than staged marketing.
The Alliance: We frequently cross-refer. If I uncover a strategic gap (like a weak food story), we fix it operationally before Maike steps in to capture the new direction. If she finds your visuals are beautiful but the guest experience is confused, she refers you to Fine Tooth.
