Protecting the soul of your brand.

A dangerous divide often exists between your brand promise and the customer’s actual experience. This is the Integrity Gap. Closing it is not a luxury. It is a necessity to safeguard your reputation and ensure your marketing matches reality.

Why I do this.

In a world of automated algorithms and fickle trends, true trust is hard to find. I want to help consumers choose brands that are sincere, unique and relatable. My goal is to move you away from 'built for the sell' tactics and towards building an heirloom business. We focus on creating a human brand that earns customer loyalty across generations.

A strategic sounding board.

Founders are often isolated or surrounded by 'yes men'. You need an objective partner to protect your investment. I do not build the vessel here (that is for AlexHayn.com). Instead, I audit, test and fine-tune your strategy to ensure it is watertight.

Lens & Logic.

A brand is defined by how it looks and how it acts. I partner with Maike at Honest Work because strategy without imagery is invisible, while imagery without strategy is just decoration. We ensure your business tells the undeniable truth, both in the boardroom and through the lens.