Brand integrity audits for hospitality and legacy businesses.
►︎ Forensic on-site audits backed by 25 years of strategic experience.
For owners at every stage, from family-held lodges to portfolios protecting a legacy.
Actionable insights focused on closing the gap between your marketing promise and operational reality.
Auditing with a forensic, long-term approach focused on guest experience, alignment, and truth.
Deep alignment that builds trust, direct bookings, and a legacy designed to hold up over generations.
“A brand is no longer what we tell the consumer it is, it is what consumers tell each other it is. In the age of automation, if your operational reality does not match your marketing promise, the disconnect will be broadcast instantly.”
Guest Trust: Generic ►︎ Loyal
Staff Culture: Scripted ►︎ AuthenticBrand Promise: Vague ►︎ Aligned
Pricing Power: Standard ► PremiumSERVICES.Begin the alignment.
The Baseline (Remote)
Strategic Audit: For brands feeling "generic" or disconnected. A forensic review of your digital presence, copy, and booking journey to ensure your story isn't getting lost in translation.
R45,000 (Fixed)
The Reality Check
On-Site Audit: The flagship service for Lodges and Reserves. I enter as a guest to analyse the sensory experience, staff culture, and operational truth of your brand against your strategy.
R85,000 + Travel
The Guardian
Strategic Retainer: Long-term stewardship for brands in transition. I act as an objective sounding board for owners navigating generational change or expansion.
R35,000 / month
The 'Ghost Guest'
Incognito Stay: A 2-night incognito visit and report. I experience your product exactly as a paying guest does, revealing the friction points you can’t see from the office.
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The Auditor
Fine Tooth exists to strictly test the truth of your marketing communication. In the hospitality sector, a glossy website often writes cheques that the guest experience cannot cash. I audit your business to ensure you are not just selling a compelling promise but delivering it in practice. This alignment is the only way to secure a reputation that lasts for generations.
A distinct brand strategy is useless if it stays on paper. I use your specific marketing claims as the strict rubric to audit your daily operations. By testing your staff culture and service delivery against your core message, I ensure your unique story is actually being lived by your guests, preventing the generic drift that dilutes value.
I operate with two distinct focuses. At AlexHayn.com, I act as the Architect, helping founders build new strategies and visual identities from scratch. Here, I act as the Guardian, testing existing brands to ensure the vessel remains watertight. If you require a new strategy or a creative overhaul, please visit my primary practice.
▸ Brand Strategist (AlexHayn.com)
▸ Specialist in Legacy & Heirloom Brands
▸ Partner: Honest Work (Visual Storytelling)
▸ 25+ Years Strategic Experience
THE AUTHENTICITY GAP“
Marketing builds the expectation. Operations must deliver the proof. Global studies confirm that the 'Authenticity Gap' is the distance between what a brand says and how it behaves. This is now the single biggest threat to reputation and guest loyalty.
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Strategy Drift: Widening ► Aligned
